Get inspi(red) for world aids day with Jimmy Choo

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December 1st marks worlds aids day. HIV/AIDS has cut a destroyed lives across the globe. It infects more than 60 million people, leaving 14 million orphans in sub-Saharan Africa alone. But (according to the joinred website) a global movement to stop the spread of HIV/AIDS, along with scientific breakthroughs in treatment, have reversed the momentum in recent years. For those living with HIV in Africa, just two pills at 40 cents a day can bring a recovery so miraculous it’s known as the Lazarus Effect. In the video below you can see how it works:

Another great AIDs cause that I would like to draw attention to is the Jimmy Choo 72 PEP campaign. Jimmy Choo along with the Elton John Aids Foundation have been running a contest recently called “You, your shoes and 72″ in order to raise awareness. Participants are encouraged to take a picture capturing “you, your shoes and 72″ – 72 symbolyzing the hours that you have to treat a potential HIV infection.

The overall winner will be given the ultimate Jimmy Choo VIP experience. You will be invited to visit your local Jimmy Choo, pick up fashion tips from our Jimmy Choo stylists and select 7 pairs of shoes and 2 handbags of your choice to keep.

Hurry, it closes december 7 so get your entries in quickly!

This is my favourite so far:

Visit the Jimmy Choo 72 website for more details.

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Posted by Liefje   @   1 December 2009 0 comments
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